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Retail Shop Fittings And Displays For Your Store
Like a web-site a shop is carefully designed to control where you look & to entice you in to taking a look at the right things. For example take a glance at Point of Sale displays (POS). POS displays are placed by the checkout & by the counter & they are then used to try & entice you in to last minute buys. This is a psychological strategy that has lots of common sense behind it & that does work. The thing is that when you are thinking of buying something, you are often held back by the idea of spending money, because you are in a rush etc. However when you are at the counter or in the queue your psychology is now different. You are already using the time, you are already committed to spending money & you have probably satisfied yourself to lighten up & enjoy a treat. Thus as you are in that point the POS display will attract your attention & you will think 'why not' - or at least you are much more likely to.


When you walk in to a shop you might not necessarily give the display cabinets a second thought (unless you are a manager yourself in which case you may be assessing the competition). For most of us display cabinets are basically 'there' & hold up the things they have an interest in taking a look at. However the reality is that they do much over that, & while they may sink in to the background when you are looking around, in point of fact they have been placed there cunningly with attention paid to psychology, statistics & more to make sure that they are the optimum size shape, color & location in order to persuade you to buy things. These display cabinets are an art, or a science & utilizing them correctly can greatly improve the success of a shop.


Nice store displays are also used in order to attract attention to sure products. This can be used in order to attract attention to things that are not selling that require shifting (perhaps with some kind of deal) or to things that you know are going to be popular to make sure that they find them. The displays will then be used together with a smart design for the shop floor in order to be sure that people walk past them.


The shop fittings draw attention to items for lots of reasons. is because they are not always there, but simultaneously they also have the feeling of being 'special' & temporary meaning that you will think you require to buy right away. The design is also such that the items are shown in the best feasible light & that they are attention grabbing - often being colorful or having promotional images & logos on them.


Some things should not be put in displays. For example in the event you have something that people require such as batteries or eggs then these ought to be more hidden. This then forces people to stay in the shop longer than seeing what they require immediately. This then gives the displays more chance to work their magic & sell the other items.

   2014/3/13
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