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Succeed to Make Retail Store Design With DG Designer Team

If you are thinking about opening a new store, or thinking about doing a renovation on your existing store, but have no idea about how to start with,then there are lots of creative ways that you can make a big change without too much efforts and time.As is known that every retail store has a distinctive and unique design that creates individual look which entice customers into the store. Retail stores are designed to generate an easy and delightful shopping experience for customers. The most important element of retail store design is the psychology that underpins the design. The large shop windows enveloped with aesthetic designs, the showcase widths and display rack heights are carefully detailed to create a positive aura that will definitely lure customers into the store.


DG's designers and engineers emphasize much more on store design psychology than any else and plan an effective look for a retail store to ensure it stands out amongst competitors. As we know that the interior design of a retail store plays a key role in attracting customers and increasing sales. Proper placement of the display furniture and fixtures helps the store appear more attractive. Creating a theme also helps create a vibe that entices customers.You may come up with a question like this,"How do you develop my project with store design psychology?"Ok,let's go ahead and see how we apply this.



First,A well-decorated shop design should attracts customers and makes them feel more welcome. Implementing these effects makes it convenient and easy for customers to shop. When a shop generates a design scheme that matches the products they are selling it makes it easier and appealing for the customers to determine the store's products. Furthermore, having a color scheme that collaborates with the products adds more pleasure for customers to shop. The color scheme creates a positive mood for the customers when shopping. For example, a baby clothing store should use light pastel colors so that it reflects the target market.Therefore,DG's designer and engineer are always make the balance between our clients and the end customers.Normally our designers will carefully understand the idea and concept of the client and according to the research of terminal market ,our designers will give the most professional advises.



Second,the design of the space layout should also be considered. Our designers know well that the majority of people derive pleasure from shopping in a light and spacious environment. A spacious and clutter-free store is also an advantage for you and your employees. It becomes easy for your staff to watch over products and reduce shoplifting. Placing tables in the central areas and locating cabinets and shelves towards the back walls creates the illusion of a more spacious store.If a store is to be remodeled, our designer will start by doing enough research to know what's working well with the current layout and what isn't. How are people moving through the store? What are elements about the current design that should be saved or replicated in  the new retail store layout?


Third,display showcases are essential components of a retail store design consequently, it is imperative that store fixtures are incorporated into the store design blueprint.Hence our designers not only make the store design but also design the display showcases to fit the store design and shopping environment well. Our designer team of store interior engineers are all specialists in the industry and design nearly 300 new products each year, and have been awarded nearly 100 certificate of honor. Focused on meeting your objectives, our team of experienced designers and engineers use state-of-the-art CAD software,element analysis, and rapid prototyping to create innovative merchandising solution and display furniture. Our designer team will design a perfect merchandising solution through discussing of the details with our clients.And finally ship your custom program to your specifications.


Forth,lighting plays a crucial role in a retail environment therefore lighting has to be a part of the store design blueprint. There needs to be adequate lighting to enhance product appearance. The placement of the lights should be considered as lighting will need to be easily adjusted to accommodate a new store layout and climatic conditions.DG's designer also good at take advantage of the lighting to bring out the feature of products,especially for some products like jewelry,watches and some luxury goods,lighting is more important than anything.Just picture thepastel light make your jewelry sparklingand shining which is attractive  for your customers.


Last but not the least,maintaining the ideal design of a retail store would result in increased sales and brand awareness. Always ensure that you create a lighter aura and a clutter-free store design.All of our design goal are turn your potential customers into buyers and have a good impression of your brand for the sake of future repeat buys and help you increase your profits.


   2014/4/9
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