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Colors Are Key to the Success of Your Optical Frames Displays

The eyewear industry is all about improving the vision and perception of customers while at the same time making them look stylish. People take improved vision for granted while shopping for glasses or sunglasses. They place the most importance upon feeling natural and looking good when wearing a product. It is up to the retailer to make consumers feel as comfortable as possible when searching for the right fit. There is no better way to do so than using the perfect optical frames displays to promote their eyewear.

Optical frames displays come in a range of shapes and sizes; from wall-mounted racks to rotating display stands and stationary countertop eyewear holders. A retailer must find the best fit for their store's atmosphere that allows their products to be displayed in a convenient and accessible manner. The shape and size of optical frames displays are considered the most important characteristics, but there is a factor that many seem to overlook: the colors schemes that are worked into the design. Over the years, there has been much marketing research attempting to determine what colors cause certain reactions to a viewer. This research has been applied to advertising strategies across the world, showing its value. A great article by Kathy Lamancusa called "Emotional Reactions to Colors" can be found on the internet, and explains how Americans react to different colors.

What do you want your customer to think about when they see your optical frames displays? Do you want them to become excited, relaxed, connected, or curious? Your color scheme has a large part in causing a range of reactions from a viewer, so it is important to consider when selecting an optical display. Luckily, the optical frames displays industry has advanced to the point where you don't just have to browse the web for different color designs if you don't have the time to do so. Manufacturers work with you to customize your display so that you may perfectly arrange your color scheme as you intend. The design process has become detailed enough that your supplier should have the ability to create 3D and physical prototypes for your review and approval. You should demand a design that is perfect for your business, because there are manufacturers out there who know how to deliver the best product for you.

Do some research about colors and emotional association. Once you gain a basic understanding of how you want to use that information, reach out to an optical display manufacturer. You can usually find a business that gives free design consultations, a valuable resource that will help you test the waters.



Article Source: http://EzineArticles.com/7600570
   2015/4/23
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