Home » Setting Up Shop - Enticing Your Customer

      Fill out the quick form with detailed information and you can get the best design solution for FREE!  





    Code:   验证码              


Setting Up Shop - Enticing Your Customer

Those old adages "first impressions count" and "you never get a second chance to make a first impression" could not be more true when applied to the retail profession. The aim of a shop display is to entice the customer and unless your premises look enticing and welcoming, your potential customer will simply be a passer-by. We have all seen shoppers peering into shop windows, hesitating by the door and then changing their minds and walking past. Why do they do that?

Well, it could be that your shop display is just too unappealing. By unappealing, I mean dark, dingy shop fittings, inadequate lighting, especially in the shop window and either not enough products on view or too many items, crowded together or jumbled up. Get your display right, with crisp and clean shop shelving and fittings and a judicious use of product placement and you are far more likely to be successful at attracting potential customers. Get the customer through the door and half your battle is won!

So, how do you win the other half of the battle? Actually getting your customer through the door is one thing, but now you have to sell your products. One of the most important factors is to ensure that your products are logically laid out and that your departments are well defined. The skilful use of shop displays and fittings, including cabinets, shelving, baskets hooks, adjustable "Slatwall" panels and counters will go a long way in assisting you in this task. Clear product labelling and special offer or sale tickets will help attract the customer's attention. Where possible, remove a sample product from its box or other packaging and display it attractively, preferably with other complementary products.

This is great for giving customers ideas on how they could utilise the product and also encourage them to buy accessorising items. Provide testers for perfumery and cosmetics and comfortable changing rooms. Ensure an adequate number of mirrors is provided among your shop fittings - full length where necessary. I have noted that, in many shops, when you want to try on a pair of sunglasses, a hat, jacket or coat, you have to hunt around for a mirror. If you eventually find one, it is sometimes too small for you to have a proper idea of whether the item is suitable. Even if a full length mirror is available, it can be partly obscured by racks of clothing or other articles, therefore inhibiting a proper view. It is this kind of inattention to detail that can lose you a sale.

Make sure the shopping experience is a pleasant and comfortable one for your customers. A good tip is to provide some seating and, if space permits, a low table and some reading material (this could of course be company literature). Many shoppers bring their "other halves" with them, who may become bored and pressure them to leave the shop prematurely. Pleasant background music, subtle and calming aromas and good lighting which is not excessively harsh will all stop your customers from leaving in a hurry

Related news